CrawlSpace CRM
SMS · Texting · 10DLC Verified

Texts Get Read.
Build Them Into Your Workflow.

98% of texts get opened versus 20% of emails. CrawlSpace ships two-way SMS, 10DLC carrier registration, sequence integration, and a chat-style conversation view per contact — for $0.01 per message segment, charged from the same prepaid balance as your calls. No separate texting platform, no per-seat fees.

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Included with every plan · 10DLC registration handled in-app · No setup fees

Why Most CRMs Fumble Texting

Carriers cracked down on business SMS in 2023 with the 10DLC framework. Result: most CRMs either don't offer texting at all, or they bolt on a third-party tool with its own pricing, dashboard, and registration flow. You end up paying twice and switching tabs constantly.

The "No SMS" Problem

Many CRMs simply don't text. Salesforce Essentials, most "lite" CRMs, and bookkeeping-style tools give you email and a phone field but no actual SMS sending. So you text from your personal phone and lose the activity log.

The "Bolted-On Tool" Problem

HubSpot wants $50/seat for the SMS add-on. Salesmsg, Textline, OpenPhone — each is its own subscription, its own dashboard, and its own carrier registration. Threading conversations across two tools is a nightmare.

The Compliance Wall

10DLC is non-optional. Unverified senders get throttled or blocked outright by T-Mobile, AT&T, and Verizon. Most CRMs leave you to figure out the registration paperwork yourself, then hand-configure it in their dashboard.

What CrawlSpace SMS Looks Like

A real two-way texting system attached to every contact in your CRM. Send manually from a contact's detail, fire SMS steps automatically inside a sequence, and watch incoming replies show up in a chat-style conversation view that the entire team can see.

10DLC Built Into Setup

Click "Complete Registration" in Settings → Phone → SMS, fill in your business profile (name, type, EIN, address), and submit. CrawlSpace handles the brand + campaign filing with the carriers. Approval is typically 1-7 days. After approval, SMS is fully enabled — no extra dashboard.

  • One-time $4 brand + $10 campaign registration (industry standard)
  • Submitted directly through the CRM, no third-party broker
  • Status tracking (Pending / Approved / Rejected) visible in Settings

Two-Way Conversation View

Each contact has an SMS thread that looks like a chat app — your messages on one side, theirs on the other, in chronological order. Send from the input at the bottom; incoming texts appear in real time. Every message is logged to the contact's activity history.

  • Threaded view per contact (not a flat inbox)
  • Real-time inbound message arrival
  • Auto-logged with direction and timestamp

SMS Steps in Sequences

Add SMS as a step in any sequence — alongside email, calls, and manual tasks. Best for time-sensitive moments: appointment reminder 24 hours before, follow-up the day after a call, "did you receive my proposal?" three days after sending. The sequence engine handles timing.

  • Mix SMS + email + call steps in one sequence
  • Variables ({{firstName}}, {{company}}, etc.) work in SMS too
  • Skips contacts whose Texting Available field isn't set to Yes

Opt-In Tracking

Every contact has a "Texting Available" field (Yes / No / Not Set). The Text button on the contact stays disabled until you set it to Yes — your manual record of explicit consent. SMS sequence steps skip non-opted-in contacts automatically. Built-in compliance discipline.

  • Yes / No / Not Set per contact
  • Web forms can require explicit consent before submission
  • Reply STOP triggers an auto-flip to "No" + activity log entry

Shared Credit Balance

SMS draws from the same prepaid balance as calls. $0.01 per outbound segment, $0.01 per inbound segment, $0.02 per call minute. One balance, one purchase, one low-balance warning. Buy credits in any amount; they never expire.

  • $0.01/segment outbound and inbound (160 chars per segment)
  • Warning at $5 balance, blocked at $0
  • Same balance for calls + recordings + voicemail drops

Mobile + Desktop Parity

Send and receive texts from the desktop CRM or the Android mobile app. Both use the same Twilio number, share the same conversation history, and log to the same activity stream. Reply on your phone during a meeting; the response is in the desktop app when you sit back down.

  • Same Twilio number across web + mobile
  • Mobile app shows the same conversation threads
  • Real-time sync — no manual refresh

Pricing Compared

Most CRMs treat SMS as a paid add-on or a third-party integration. CrawlSpace bundles it.

Capability CrawlSpace HubSpot + Salesmsg Salesforce + OpenPhone
Two-way SMS in CRM✅ Native⚠️ $25-50/seat add-on⚠️ Separate tool
10DLC registration in-app✅ Yes⚠️ Salesmsg dashboard⚠️ OpenPhone dashboard
SMS in sequences/automations✅ Native step type⚠️ Workflows + add-on⚠️ Flow + add-on
Per-message cost$0.01/segment$0.025-0.045/segment$0.05/segment
Inbound SMS billed$0.01/segmentOften hidden$0.02-0.05/segment
Shared balance with calls✅ Yes❌ Separate❌ Separate
Mobile app SMS✅ Yes⚠️ Salesmsg app⚠️ OpenPhone app
Opt-in tracking field✅ Built in⚠️ Custom property⚠️ Custom field
Monthly platform cost$29.95 flat$50 + $25-50/seat$25/seat + $20+/seat

Half the per-message cost. No second platform. One flat price.

What Teams Actually Use SMS For

SMS isn't a replacement for email — it's a complement. Use it where opens and immediacy matter most.

Appointment Reminders

"Hi {{firstName}}, just confirming our 2pm tomorrow at {{address}}. Reply Y to confirm or call us at {{userPhone}} to reschedule." 24-hour reminder cuts no-shows by 30-40% in most service businesses.

Quote Follow-Ups

You sent a proposal Tuesday. By Friday they haven't replied to the email. A short SMS — "Hey, did you get a chance to look at the quote? Happy to answer any questions." — gets responses email never would.

Trade Show Lead Capture

Capture leads at events with a web form (with explicit SMS opt-in checkbox), then immediately fire a "Thanks for stopping by — here's the info we discussed" text the moment they submit. Top-of-mind before they leave the booth.

Renewal Conversations

30 days before a renewal, send a quick "Heads up — your contract renews on {{renewalDate}}, want to grab 15 min to review?" SMS. Way more effective than an email that gets buried in their inbox.

Job Status Updates

"On our way — ETA 20 min." "Crew arrived, starting work." "All wrapped up, invoice coming via email." Service businesses live and die by communication, and SMS is the right channel for "what's happening right now" updates.

Time-Sensitive Outreach

"That price expires Friday — want to lock it in?" "Spot opened up next week, interested?" When the message has to land before EOD, SMS is the only channel that reliably gets there.

Texting That Lives Where Your Customers Do.

SMS, calls, voicemail, video email, sequences, deals, invoicing, project management — all in one CRM, all included, all for $29.95/month. Stop paying $50/seat to text your customers.

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$29.95/month · Cancel anytime · Works on day one